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What is a market gap?

A gap in the market is an opportunity to offer something that customers want but that businesses aren't currently providing. The term "gap" refers to the difference between supply and demand for that offering. For example, Netflix filled a market gap with its DVD mail-order rental business, competing with Blockbuster Video.

What is an example of a market gap?

For example, Netflix filled a market gap with its DVD mail-order rental business, competing with Blockbuster Video. By 2010, Netflix streaming eventually bankrupted Blockbuster. Market gaps are opportunities disguised as voids. A gap in the market is a place or area that current businesses aren’t serving.

How do you identify market gaps?

Identifying potential market gaps requires a deep understanding of your industry, customer pain points, and desires. Make sure you complete a detailed profile of your ideal customer and a competitive analysis as key parts of your research.

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